Saudi Arabia’s crowdfunding platform for home ownership Jood Eskan has launched a first-of-a-kind charitable campaign to raise SAR1 billion ($266 million) in donations during the Holy month of Ramadan.Titled ‘Ever-Green Stock,’ Jood Eskan’s charitable campaign is an IPO simulation that targets Saudi Arabia's most prominent corporations, institutions, and individuals.Inspired by the financial stock markets, the creative fundraising campaign recreates the IPO model by “selling stocks” through goodwill and charitable contributions to encourage community members and private sector players

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