Marketing Manager

[Reem]

Main Responsibilities:- Initiate marketing programs to deliver the company's business goals- Review and revise marketing programs to ensure the results.- Set up sales forecast and promotion target for each month's promotions.- Develop business plan/ marketing strategy/ marketing calendar/ new product development.- Maintain good working relationships and coordination with the - Operations team, Purchasing, and New Product Development team with a view to ensuring proper implementation of marketing plans consistent with the company's short and long terms sales and profit growth objectives.- Set up attractive promotion campaigns to raise our sale volume.- Develop effective promotion and advertising programs for the assigned brands in cooperation with Advertising Agency. Ensure budgeting control on promotion and advertising expenditure.- Responsible for advertising campaigns and know details concerning consumers and media publications- Develop a media plan and seek new opportunities to ensure communication effectiveness.- Monitor sales performance, anticipate causes affecting performance, indicate the impact on sales, and provide Management, Operation, and Finance with attractive promotion campaigns to raise sales volume.- Work with Purchasing team and Finance to conduct value analysis and ensure a favorable Cost of Goods ratio to sales through a cost implementation project. Continue competitor and pricing analysis and try to position our product at an accessible price to consumers.- Provide Marketing related Weekly, Monthly, and Quarterly reports to General Manager and Operations Team.- Responsible for pre & post-analysis of all marketing activities report to GM and Operations Team.- Provide sales forecast for purchasing department .to ensure effective stock management.- Liaise with suppliers on joint promotion.- Manage relationships, marketing campaigns, and support funds with major business partners.- Responsible for allocation of marketing budget between different mediums and promotion- Handle and manage the Product Mix database.- Identify stores with low sales volume and develop promotion campaigns/activities to assist stores in achieving positive results.- Develop grand opening programs for new stores opening that will build brand awareness in the local community and drive traffic to the stores as well as stimulate product trial- Seek and deal with suppliers to produce marketing material and operation requirements.- Monitor the Marketing budget on a monthly basis.- Support the stores by providing all Marketing Materials as needed.- Analyze the market and competitors to ensure proactive activities.

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